A Swiss Beer Called Feldschlösschen

If you ask anyone to name a European country that is known for its beer drinking culture, then most people would probably name Germany, Ireland or Denmark. It is true that compared to those countries, Swiss beer culture is small and Swiss beers are almost entirely unknown outside of Switzerland.

It's a pity because there are many good Swiss beers. Especially the small breweries are making a comeback in the Swiss beer market with their quality brews. Despite the recent success of the micro breweries, the most popular and most sold beer in Switzerland remains the Feldschlösschen beer.

Since 1876 the Feldschlösschen brewery has been brewing beer in Rheinfelden in the canton of Aargau in northern Switzerland. 'Feldschlösschen' literally means 'field castle', a name that matches the architecture of the main brewery building that looks much like a castle or fortress.

What kind of beer does Feldschlösschen produce? These beers are some of the Swiss population's favorites:

Feldschlösschen Original
Feldschlösschen Alcohol free
Feldschlösschen Panache
Feldschlösschen Ice Beer
Feldschlösschen Amber
Feldschlösschen Premium

Like Swiss companies Rivella and Ovomaltine, Feldschlösschen has produced a few very funny commercials. This one is an all time favorite: The spot recounts the history of the Swiss invention 'Robidog', the little plastic bags that you use to pick up your dog's poop. To celebrate this great invention that keeps Switzerland clean, everyone is invited to a toast with a cold Feldschlösschen beer.

Sources:
Feldschlösschen Website
Swiss Beer Website

© 2011 IRENE WYRSCH "A HUMOROUS GUIDE TO SWITZERLAND" ALL RIGHTS RESERVED

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