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Gian and Giachen

In recent years Switzerland has produced its share of clever and humorous commercials. Some of them star famous Swiss people like Roger Federer (e.g. the Lindt airport commercial) and some of them a trio of old Swiss men (e.g. Appenzeller cheese commercial). Another series of Swiss commercial feature a - by now very well known - pair of Swiss ibex: Gian and Giachen.

Gian and Giachen by
When they first appeared in a commercial of the tourism office of the canton of Grisons, nobody knew they were gonna become a great success. By now, there are a dozen or more commercials, a facebook page, a website, and a cool weather app starring Gian and Giachen. The combination of the distinctive Grisons dialect and the ibex' witty sarcasm makes the short commercials fun to watch - even if you are an "Unterländer" (lowlander, someone who lives in the flat part of Switzerland) and regularly made fun of by Gian and Giachen.

There are two main themes that reappear in almost every single Gian and Giachen commercial:
  1. The weather in the canton of Grisons is always better than in the other parts of Switzerland, especially the lowlands
  2. People from the lowlands are not particularly suitable for trips and excursions into the Grisonian alps

Have a look yourself at Gian and Giachen poke fun at mountain bikers:

PS: On a similar note: Newly Swissed posted a great article "10 Clever Swiss Commercials" last year that you might want to check out!



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