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Baselworld 2013

Switzerland's citizens are famous for being always on time - thanks to the not less famous Swiss watches one might assume. Swiss watches have always been known for their good quality and great design. Nowadays, however, the proverbial Swiss punctuality probably has nothing to do with watches anymore. True, the iconic railway clocks are still hanging at every SBB train station but most people here don't even own a watch anymore.

Nevertheless, watches make quite a big part of Switzerland's exports and the watch industry has recently been on the way up again after a few years with low exports. The new thing, so I've heard, is luxury watches for rich Russians or Arab Sheiks. Unique watches made entirely out of gold or other precious metals. Obviously, we normal people can probably never get close to those kind of watches not to mention actually buying one.

Yet, there is hope for all watch lovers with limited budgets. Next weekend in Basel anyone interested in the world of watches (and jewellery) can have a close look at the newest trends in the watch industry: Baselworld - the world watch and jewellery show.

Each spring, some 1800 companies from the watch, jewellery and precious-stone industries showcase their latest developments and innovations in Basel. In addition, the world's most renowned brands display their collections exclusively at Baselworld. The show starts on April 25 and will last till May 2.

A few key figures about Baselworld 2013:
  • 104'000 visitors from 100 countries
  • 1450 exhibitors from 40 countries
  • 3300 journalists from 70 countries
  • 141,000 m2 exhibition surface
Tickets are available through the website Baselworld.com. A day pass will cost you 60 CHF and a 8 day pass 150 CHF.

Baselworld








© 2013 IRENE WYRSCH "A HUMOROUS GUIDE TO SWITZERLAND" ALL RIGHTS RESERVED

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