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Nescafé

Coffee Cup - Lupo  / pixelio.de
The days are getting shorter and one or the other person might need an extra cup of coffee to wake up on a gray and dark morning. Most Swiss people like filter or machine brewed coffee and instant coffee is not considered 'real coffee' by many. Thus, it might be surprising that the most famous brand of instant coffee was invented in Switzerland: Nescafé.

In 1930, a creative Swiss scientist named Max Morgenthaler was appointed by the Nestlé company to lead a team of researchers with the goal of finding a way to conserve coffee. Yet, they did not only want to conserve it but much like the powdered milk, which the company was already producing, but to create a powdered form of coffee that would allow for a simple preparation of the drink without loosing its qualities. In 1938, Nestlé presented their new product Nescafé (a combination of the words Nestlé and Café) and the product started its journey towards success.

Today, there are several varieties of Nescafé:
  • Original ("Rich and full flavored") 
  • Alta Rica ("Rich, bold and smoldering") 
  • Cac Colombie ("Smooth and fruity") 
  • Espresso ("Rich, intense and short") 
  • Gold ("Smooth taste, rich aroma") 
  • Decaff 
  • Cappucino ("Light and frothy") 
Whoever does not like instant coffee should try Nespresso, another Nestlé product that is based on one cup coffee capsules. A bit of a strain on the environment (lot of waste since every cup of coffee requires one capsule) but definitely a very convenient way to prepare good coffee. It comes in lots of varieties as well, for example "Volluto" which is John Malkovich's favorite (according to the commercial). :-)






© 2011 IRENE WYRSCH "A HUMOROUS GUIDE TO SWITZERLAND" ALL RIGHTS RESERVED

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